Timeless Elegance
Leveraging cutting-edge AI-technology, I directed the creation of high-end application imagery for our Schonbek luxury lighting brands, Signature, Beyond and Forever By Schonbek.
Each brand embodies a distinct interior design style and my vision ensured their unique aesthetics were showcased with realism.
By integrating AI-driven workflows, I streamlined the creative process, empowering the team to enhance efficiency while refining their skills in crafting visually compelling imagery for the three brands.
Forever By Schonbek
A luxury lighting collection inspired by fine jewelry.
Forever By Schonbek was shaped by a distinct creative direction. Drawing inspiration from high-end jewelry boutiques and modern museum spaces, the vision reimagines crystal lighting, presenting these unique pieces in a way that transcends the industry norms for luxury crystal lighting.
Partner Promotions
Led the creative direction for ad campaigns in collaboration with prestigious publications such as Florida Design, Furniture Lighting & Decor, Luxe Decor and other high-end media outlets.
Focused on engaging interior designers and lighting professionals, the campaigns featured striking visuals and compelling creative to capture attention and elevate brand presence.
Product Catalogs
As an art director, I crafted high-end luxury designs for Schonbek's three brands, Signature, Beyond and Forever By Schonbek, each with its own unique product aesthetic and target audience.
Designing for multiple luxury brands presents some creative challenges, but by developing distinct, visually compelling identities for each, I ensured they resonate with their audiences and make a lasting impact in the industry.
E-Blast
Partner Promotions
Overseeing the creative direction of email campaigns in collaboration with partner publications, including Furniture Lighting & Decor and Interior Design Magazine along with other industry publications.