For more information on my role, Please see the link below to my Resume
View resume here >
Infinite control
- 1st App from Swarovski Lighting
- Design of app using Adobe XD
- Direct outside agency on creative, UX & UI
- Direction of content creation
Swarovski-Lighting.com
Complete redesign of the Swarovski lighting website, combining both brands into one site. Creating two brand pages help separate the brands and provide a better user experience.
Providing art direction in conjunction with our global creative team and web developers
SWAROVSKI-LIGHTING.COM >
point of sales tool
This Crystal Sample board was designed with both our B2C and B2B customers in mind.
This tool is used in our retail showrooms to allow the sales person a change to teach the customer about the crystal grades that Schonbek offers.
Large pieces of crystal make it easy to see the difference in color and cut.
With the Retailer in mind, the design is so that the POS can easily be transformed from a table top to a wall mount application with 2 screws.
product videos (studio)
Providing art direction for product videos from start to finish, focusing on what makes each product unique. Each lighting piece is a work of art that needs to shine.
View all Examples on our playlist >
Swarovski Lighting's first lighting fixture controled via app with infinite crystals
Swarovski Lighting's newest design takes its name from glissando: an Italian term describing musical notes gliding upward and downward in perfect harmony.
Swarovski Lighting is the result of market-leading, one-of-a-kind engineering and skillful handiwork. From an expansive library of avant-garde styles to an array of custom modifications, Swarovski’s range and unique radiance make it a favorite amongst lighting enthusiasts.
Photogrpahy
Providing art direction for on location photoshoots for promotional materials both digital and print
Click image to view more
digital retouching
Brining the products to life by providing art direction for photo merging.
Some of the many challenges are choosing stock images that fit the style of the brand/product and finding an image with the correct angle.
*These projects are a result of the Swarovski Lighting Marketing Team*
Social media
direction & Creation
Creating captivating social content is key to social media marketing strategy. Using on trend techniques to grab viewers attention, the Swarovski Lighting posts have been very successful.
(Content has now been removed from Swarovski Corporate Instagram)
Ranging from 25k to 60k views per post on Instagram, this has generated over 1.25M impressions.