MY ROLE AS CREATIVE MANAGER

For more information on my role, Please see the link below to my Resume

App & WebPrint & POSSocial Art Direction

Social media

direction & Creation

Creating captivating social content is key to social media marketing strategy. Using on trend techniques to grab viewers attention, the Swarovski Lighting posts have been very successful.

(Content has now been removed from Swarovski Corporate Instagram)
Ranging from 25k to 60k views per post on Instagram, this has generated over 1.25M impressions.

Pos

point of sales tool

This Crystal Sample board was designed with both our B2C and B2B customers in mind.

This tool is used in our retail showrooms to allow the sales person a change to teach the customer about the crystal grades that Schonbek offers.

Large pieces of crystal make it easy to see the difference in color and cut.

With the Retailer in mind, the design is so that the POS can easily be transformed from a table top to a wall mount application with 2 screws.

Art Direction

product videos (studio)

Providing art direction for product videos from start to finish, focusing on what makes each product unique. Each lighting piece is a work of art that needs to shine.

Art Direction

Photogrpahy

Providing art direction for on location photoshoots for promotional materials both digital and print
Click image to view more

Art Direction

digital retouching

Brining the products to life by providing art direction for photo merging.

Some of the many challenges are choosing stock images that fit the style of the brand/product and finding an image with the correct angle.

*These projects are a result of the Swarovski Lighting Marketing Team*