product Branding
- Product line Name, Branding & Visuals
- The Branding/Product direction of DecoLine® Cylinders was created to a unique product line that would stand out from the normal commercial products of the LED lighting industry.
Designed for Architects and Interior Designers, DecoLine® Cylinders's finish options were based on the current and future trending color pallets of commercial hospitality and residential settings.
Creative Content
- Inspirational product launch video used in the product launch campaign and website
- Voiceover presentations for B2C and B2B customers to self educate on Vantage products
- Animations showcasing important product features
INTERACTIVE PDF
- Providing an interactive solution where all products assets are located in one document. User is able to download product files such as IES, L=line drawings, photography and photometric reports on the go. Its great for the traveling salesman/saleswomen!
PRODUCT INFORMATION
- Streamlining product & ordering information in a clean and direct fashion, assuring that all key attributes of the product is displayed.
- Enhancing the standard PDF with interactive features so that customers can type into the "customer information" and "product" ordering fields
LIGHTFAIR 2019
- Industrial bar theme to showcase the versatility of of the Vantage Lighting line
- Designed to stand out from the industry "standard"
- Cocktail hour, raffles, new product releases attracted customers and enticed them to socialize
