product Branding
- Product line Name, Branding & Visuals
- The Branding/Product direction of DecoLine® Cylinders was created to a unique product line that would stand out from the normal commercial products of the LED lighting industry.
Designed for Architects and Interior Designers, DecoLine® Cylinders's finish options were based on the current and future trending color pallets of commercial, hospitality and residential settings.
Creative Content
- Inspirational product launch video used in the product launch campaign and website
- Voiceover presentations for B2C and B2B customers to self-educate on Vantage products
- Animations showcasing important product features
INTERACTIVE PDF
- Providing an interactive solution where all products assets are located in one document. User is able to download product files such as IES, line drawings, photography and photometric reports on the go. It's great for the traveling salesman/saleswomen!
PRODUCT INFORMATION
- Streamlining product & ordering information in a clean and direct fashion, assuring that all key attributes of the product are displayed.
- Enhancing the standard PDF with interactive features so that customers can type into the "customer information" and "product" ordering fields.
LIGHTFAIR 2019
- Industrial bar theme to showcase the versatility of the Vantage Lighting line
- Designed to stand out from the industry "standard"
- Cocktail hour, raffles, new product releases attracted customers and enticed them to socialize
